WORLDBUILDING
The world everything lived in.
CREATIVE DIRECTION 2024-2026
I helped turn Pizza Pets from a game into a place with cities, landmarks, characters, rules, and lore.
World Direction
Set the vision, tone, and rules for what belonged in the world.
City and Environment Direction
Directed city builders and environment artists from early concepts to finished locations.
Creative Alignment
Worked with leadership, designers, writers, and animators to keep the world connected to the product.
Lore and Place-Making
Turned lore into landmarks, factions, cities, and everyday places.
One world. Many Experiences.
Game
Animation
GIFs
Real World
FROM LINE TO LIVING WORLD
Sketches became places people could recognize.
I directed the move from rough concepts to finished cities, keeping the world clear enough to use across the game, animation, and content.
PLACES WITH PURPOSE
Landmarks built to hold story.
Every monument, shop, and street was designed to make the world feel usable, recognizable, and connected.
TRANSPORTATION
Even movement had lore.
We designed how people, goods, and characters moved through the main city, so transportation felt like part of the world instead of an afterthought.
BUILT BEYOND THE SCREEN
The world showed up in real places.
We carried Pizza Pets into immersive events, projection walls, and shared experiences in major cities around the world.
