DISTRIBUTION
GIF Distribution
CREATIVE DIRECTION 2024-2026
I turned GIFs into one of the main ways people found and shared Pizza Ninjas.
I led the push to take GIFs seriously, then directed 200+ pieces from concept to final across studios, freelancers, and internal teams.
LED IT END TO END
I turned GIFs from a side idea into a production pipeline.
The work had to scale across studios, freelancers, and internal teams without losing the characters.
Pushed GIFs as a real distribution channel.
Managed 20+ freelancers and studio teams from concept to final.
Keep it Consistent
Drove Usage
Directed Production
Made the Case
Got the work used across product, marketing, social, and community.
Protected character, timing, tone, and quality across 200+ pieces.
AI EXPERIMENTS
We explored AI-assisted GIF workflows for style tests, motion ideas, and faster iteration. Most experiments did not make production, but they helped us understand where the tools were useful and where they still broke.
Tested what AI could speed up.
THE IMPACT
Built for how people actually communicate.
The GIFs became part of everyday conversation across messaging, social, product, and community.
120M+
TOTAL GIF VIEWS
Across GIPHY, Tenor,
and partner platforms
245
UPLOADS
GIF and sticker uploads
200+
ORIGINAL GIFS
Directed from concept
to final
100+
Countries
Used across messaging,
social, product,
and community