WORLDBUILDING
The world everything lives in.
CREATIVE DIRECTION 2024-2026
I defined the world of Pizza Pets, its cities, cultures, landmarks, and lore.
World Direction
Defined the vision, tone, and rules of the world.
City & Environment Design
Directed professional game city builders and environment artists.
Cross-Functional Alignment
Partnered with the CEO, designers, writers, and animators to align world with product.
Lore & Story Integration
Built lore into landmarks, factions, and everyday places.
One world. Many Experiences.
Game
Animation
GIFs
Real World
FROM LINE TO LIVING WORLD
Ideas became places people connect with.
Every city, building, and landmark started as an idea, then evolved into a world people now recognize and remember.
A WORLD OF PLACES
Diverse cities.
Unified by lore.
Each region has its own landture, architecture, and stories, connected by history and shared purpose.
PLACES WITH PURPOSE
Landmarks that carry the story.
Every monument, shop, and street has a purpose and a piece of lore behind it.
BUILT BEYOND THE SCREEN
We brought the world to life.
The world of Pizza Pets stepped out of the screen and into real spaces, through immersive events and shared experiences in major cities around the world.
THE IMPACT
One world.
Real impact.
A world built with intention, designed to grow, connect and last.