Pizza Pets

Creative direction 2025-2026

I led the creative from concept to the world people showed up for.

I bridged designers, writers, and leadership to create characters, game systems, and ongoing content that kept a global community invested month after month.

MY ROLE

Creative Direction

Character Vision & Design Direction

Worldbuilding & Narrative Alignment

Campaign & KOL Collaboration

Cross-functional Leadership

FROM CONCEPT TO CHARACTER

I shaped a cast that went from pixels to personality.

I directed the evolution of 11 original monsters from early 8bit to expressive 2d characters with distinct identities and lore.

Explore the world →

SEASON 2: SURVIVORS & WORLD BUILDING

I gave the community a world to build in.

Season 2 introduced persistent survivors, a map building competition and a foundation for expansion

Map Building competition

Community Created Maps

Ongoing World Expansion

THE IMPACT

This is what we built together.

In the first three months, the game proved the concept and the community proved it would last.